Omni-channels, AI-powered.
Senior Growth Marketer with 15 years in marketing. I believe sales is the synergy of multiple methods across multiple channels — website, content marketing, video marketing, and AI automation working together to compound revenue.
Omni-channel, AI-powered growth.
My core belief: sales is the synergy of multiple methods across multiple channels. No single channel wins alone. When you combine website CRO, content marketing, video marketing, social media, and AI-powered automation — they create a compounding growth engine that no isolated tactic can match.
With 15 years in marketing (BCom Marketing, RMIT 2011; MPM, UTS 2020), I've built and scaled digital ecosystems across eCommerce, healthcare, education, and B2B wholesale. At Aikash Marketing Agency, I lead omni-channel strategy for 15+ SME clients, managing a team of 10 and delivering $2.3M in incremental revenue. I built Total Security Equipment's entire digital presence from scratch — Shopify store, Google Ads, SEO content, social media, email funnels, video marketing — growing it to $1.5M annual revenue.
My approach: quantitative rigour (GA4, A/B testing, funnel analysis) meets creative execution (AI-powered video content, social media strategy, UX optimisation). I'm strong in data analysis, forecasting, and building strategic roadmaps for clients. I leverage 30+ AI tools to accelerate creative production by 40%, and I'm equally comfortable presenting to C-suite stakeholders and debugging conversion tracking in GTM.
Quick Facts
Verified outcomes.
Aggregate metrics across client engagements. All figures are approximate and subject to NDA — partial data shared with permission.
Email Marketing Performance
Before vs. After optimisation (HubSpot + Mailchimp)
- After
- Before
ROAS by Platform
Maintained above 3.0× across all channels
Core capabilities.
Website & CRO
Shopify, WordPress, Framer. A/B testing, funnel analysis, UX optimisation. Build complete web presences from zero to revenue.
Content Marketing
SEO content strategy, blog articles, product guides, how-to content. Content that ranks, educates, and converts across the buyer journey.
Video Marketing
AI-powered video production, social reels, product demos. 30+ AI tools for rapid creative turnaround. Content that stops the scroll.
AI & Automation
ChatGPT, Claude, Midjourney, Zapier, Make. 40% faster creative turnaround. AI-powered workflows across the entire marketing stack.
Paid Media & ROAS
Google Ads, Meta, TikTok. $360K annual budget management with ROAS consistently above 3.0×. Data-driven optimisation.
Analytics & Forecasting
GA4, Looker, GTM. Real-time dashboards, data analysis, forecasting, and strategic recommendations that translate metrics into commercial narratives for C-suite stakeholders.
Real work. Real results.
Live websites I built and optimised — each demonstrating my omni-channel, AI-powered approach. Website + content marketing + video marketing working together across multiple channels. Screenshots captured directly from the sites. All data is approximate and subject to confidentiality agreements.
Total Security Equipment
B2C security equipment retail — CCTV, alarms, surveillance systems for tradies & end consumers
Challenge
Build a complete eCommerce operation from scratch for a B2C security equipment retailer targeting tradies and end consumers. Complex product taxonomy (CCTV, alarms, surveillance), technical buyer personas (installers, tradies), and need for both online sales and lead generation for on-site installation services.
Omni-Channel Approach
- Built Shopify store with complex product taxonomy and technical spec pages
- Website CRO: product page optimisation, checkout funnel, compatibility guides
- Content marketing: SEO how-to guides, product comparisons, installation tips
- Video marketing: product demos, installation tutorials, social reels
- Paid media: Google Ads + Meta, $360K annual budget, ROAS > 3.8×
- Email: HubSpot + Mailchimp — 65K subscriber list, automated flows
Monthly Revenue Growth (AUD K)
12-month trajectory — Source: Shopify Analytics
Traffic Sources
Source: GA4
Conversion Rate: Before → After
Source: Shopify Analytics
Live Website Screenshots
TSE Homepage — Shopify store with brand carousel and product categories
Product Collection — optimised for conversion with filters and search
Mobile responsive — optimised for on-site technicians
Zenori Spa
Luxury spa & wellness — built from zero to ~$250K in 6 months
Challenge
Launch a new spa brand from zero and build a digital-first revenue model where the website is the primary booking channel. Compete in a saturated local market (Cabramatta & Greater Sydney area) with established competitors.
Omni-Channel Approach
- Designed and built Shopify website with integrated booking system
- Content marketing: service pages, blog posts, before/after galleries
- Video marketing: TikTok reels, Instagram stories, treatment showcases
- Social media strategy across Instagram, TikTok, and Facebook
- Email campaigns via Mailchimp for retention and re-booking
- Local SEO targeting Cabramatta and Greater Sydney area
Revenue Ramp-Up (AUD K)
From zero to ~$250K in 6 months — Source: Shopify Analytics
Revenue by Channel
Website dominates — Source: Internal tracking
Live Website Screenshots
Zenori Spa Homepage — luxury booking-focused design
About page — brand storytelling and trust signals
Services page — clear pricing and booking CTAs
Mobile — 80% of traffic from mobile
Tran Tech Security
Security devices wholesaler — B2B supply to installers & security companies, large-scale project consultancy
Challenge
Optimise digital presence for a B2B security devices wholesaler that supplies to installers and security companies across Australia. Unlike B2C retail, the buying cycle is longer, involves technical decision-makers, and requires trust signals from major brand partnerships (Dahua, Bosch, Akuvox, Ubiquiti). Focus on large-scale project consultancy and trade membership programs.
Omni-Channel Approach
- WordPress website rebuild — B2B-focused with project consultancy, system design services
- Content marketing: technical blog posts, how-to guides, product datasheets, training materials
- Video marketing: product demos, installation tutorials, partner brand showcases
- SEO targeting B2B security keywords — installers, wholesalers, project consultancy
- Trade membership program digital infrastructure — login, pricing tiers, partner portal
- Email marketing via HubSpot for B2B lead nurturing and partner communications
Quarterly Project Volume
Cumulative projects completed — Source: Internal CRM
Lead Sources (B2B)
Source: Internal tracking
Live Website Screenshots
Tran Tech Homepage — B2B wholesaler with partner brand showcase
Services — Project Consultancy, System Design, Programming & Config
Products catalogue — IP cameras, intercoms, alarms, access control
Case studies — large-scale security installations
ACBNT
Australian College of Beauty & Nail Technology — RTO 45331, ASQA accredited
Challenge
Optimise web presence for a government-accredited Registered Training Organisation (RTO). Must comply with ASQA (Australian Skills Quality Authority) standards and Australian Qualifications Framework (AQF) requirements while maximising student enrolment leads. Every claim on the website must be verifiable by government auditors.
Omni-Channel Approach
- Website redesign — government accreditation displayed prominently
- Content marketing: course pages, career coaching articles, student success stories
- Video marketing: course previews, student testimonials, campus tours
- Social media campaigns across Instagram, TikTok, Facebook
- Lead generation funnels with form optimisation and conversion tracking
- SEO targeting beauty education keywords in Greater Sydney
Quarterly Lead Generation
Before vs. after website optimisation — Source: HubSpot
- After
- Before
Live Website Screenshots
ACBNT Homepage — government approved courses, ASQA accredited
About page — accreditation badges, partner logos
Vito Care
NDIS Registered Provider (ID: 4-JS41ZL2) — Disability support & aged care
Challenge
Complete brand identity redesign and web optimisation for an NDIS (National Disability Insurance Scheme) registered provider. Must comply with strict Australian government healthcare regulations while building trust with vulnerable communities. Multi-language support essential for diverse client base across multiple cultural backgrounds.
Omni-Channel Approach
- Complete brand identity redesign — logo, colour palette, messaging
- Website rebuild with NDIS compliance requirements front and centre
- Content marketing: service pages, community resources, multilingual content
- Video marketing: community trust-building, service showcases, testimonials
- Multi-language support: English, Vietnamese, Chinese, Lao, Thai
- Social media presence for community engagement and trust-building
Website Traffic Growth
Monthly sessions after brand redesign — Source: GA4
Website Screenshots (Previous Version)
New website and digital profile currently in development.
Vito Care Homepage (previous version) — NDIS provider with trust signals
NDIS Services (previous version) — registered provider badge
Aged Care (previous version) — Home Care Package services
Tools & platforms.
Hands-on experience across the full omni-channel marketing technology stack.
Website & CRO
Content Marketing
Video & Creative
AI & Automation
Paid Media
Analytics & Data
Email & CRM
Social Media Management
Career path.
Business and Marketing Manager
Aikash Marketing Agency · Sydney
Digital Marketing Specialist
Trans Group Electronic — Total Security Equipment (B2C/Tradies) · Sydney
Digital Marketing Specialist
Trans Group Electronic — Tran Tech Security (B2B Wholesale) · Sydney
Digital & Content Executive
Riore Healthcare Corp. · Sydney
Account Executive
AnyMind Group · Singapore
E-commerce Executive
VietJetAir · Ho Chi Minh City
BCom Marketing
RMIT University · Vietnam
Get in touch.
"Sales is the synergy of multiple methods across multiple channels. Website, content marketing, video marketing, AI automation — when they work together, they create a revenue engine that compounds over time. That's my omni-channel belief."
— Vickie Hong